Drastic Revolution in the Digital Industry After the Covid-19 Pandemic
The world has moved digital. A few decades ago, the IT or the Digital Era had begun, but the once-in-a-century COVID-19 pandemic has acted as a catalyst in its proliferation. Schools, universities, coaching, interviews, jobs, and entire companies have moved online. People prefer to shop online, to work online, and to search online. It is time that your website adopts all the suave digital techs to ensure maximum outreach and retention.
Adapting into the New Digital Era
Most businesses and companies have websites, but few maintain them the way they should be. Once created, these websites are forgotten, and the content is allowed to grow old. You must not make this mistake.
Your website needs digital adoption, i.e., the ability to master new technology and successfully carry out new processes for specific purposes.
Here are some technologies that you should adopt to give your website a digital makeover-
1. Optimize your website with the latest artificial intelligence tools
Artificial Intelligence quite literally can transform marketing and outreach. AI refers to several technologies like machine learning, computer vision, deep learning, and more.
It is all about data, and its targeted use can create positive outcomes such as-
- Effective ranking
- Identify lacunae in your content strategy
- Make content comprehensive
- Improve existing content
- Find keywords
- SEO updates
- Finding related concepts to cover
- Real-time improvement
AI helps search engine optimization and improve search engine results pages (SERPs) that can popularize a business by driving traffic.
While AI can’t replace SEO, understanding how it impacts SEO can be beneficial. AI is a core component of search engine algorithms and makes excellent tools for data analysis, discovering content gaps, and more.
AI SEO can create SEO content, optimize voice search, optimize content and discover opportunities with it.
2. Real-time interaction with visitors using automated tools
Interaction with customers can go a long way for businesses. Communication helps in finding areas of improvement and, more importantly, in retaining customers.
Real-time interaction can be achieved through live chats, pop-ups, subscriptions, and social share buttons. These increase user engagement and can be quickly adopted through automated tools.
Some well known tools that do real-time interaction management are-
- Adobe Campaign
- Treasure Data
- HCL Unica
- Emarsys
- Zoom
- Skype
- Google Meet
3. Upgraded website using cloud storage or servers
Another step towards digital adoption is upgrading or hosting a static website on cloud servers. The two most popular servers are Google Storage and Adobe Creative cloud.
Using cloud storage has many benefits, such as better performance at a lower cost, access to data from different devices and locations, ensuring data, and preventing data loss.
You can host static websites on cloud storage at a low price and with greater ease.
Remember that you must have domain ownership to host a static website on the Google Storage cloud. Once ownership is verified, you can create a storage bucket.
Choose your bucket name, storage class, location, standard, and uniform access control to make the website public edit bucket permissions to select all users and allow public access. Lastly, upload your static website.
4. Record of visitors for automated post-interaction
Keep a record of users who have visited your website. This data can be used for automated post-interaction. When done correctly, it can improve user engagement.
Automated post-interaction helps increase the outreach of a brand, improve customer retention, reach new customers, and develop something like brand loyalty.
Emails or pop-ups can ask website visitors about their experience, rating/reviews, and suggestions regarding changes; this can provide more profound and diversified opinions about changes.
Automation tools like Sendible, SEOMoz, Agorapulse, SEMrush, and more can be used for effective automated post-interaction.
5. Set your website on autopilot mode
Setting your website on autopilot is like the zen mode; you create a system wherein your website can thrive on its own. Keeping a website or blog on autopilot is a prevalent act.
A system has to be created for autopilot. There has to be a team that makes and uploads content, one that uploads pictures, analyzes data, and ensures visitor interaction.
Creating an autopilot website will require a lot of time and effort, but the results are worth it. Work on affiliate marketing (getting a commission when someone purchases another’s product that you advertised), write sterling content, and work on SEO.
6. Analytics and optimization
Also useful are tools that help in data analysis. Data analysis like website visitor rate, ranking, and more can help identify weak and improvement-needing areas.
Use technologies that automatically keep working on improvement and optimization of the website. Sending timely emails, posts, pop-ups and constantly updating these is also important.
If you were to do this on your own, you would waste time. Be digitally adept and use new technologies and tools that are here to make your life easy.
