TL;DR. Article, FAQPage, HowTo, Product, Organization, and BreadcrumbList are the six schema types every site should have. Deploying them correctly takes 2-4 hours and lifts AI citation odds dramatically.
AI engines parse JSON-LD schema directly. Sites with clean, complete schema markup get cited 2-3x more often than sites without it. This guide walks through the six schemas every modern site needs and provides copy-paste examples.
Key takeaways
- Article schema
- FAQPage schema
- HowTo schema
- Product, Organization, BreadcrumbList
- Common schema mistakes
Article schema
Every blog post, news article, and editorial page needs Article schema with headline, author, datePublished, dateModified, publisher, and mainEntityOfPage. Use our free schema generator if you do not want to write JSON-LD by hand.
FAQPage schema
Any page with an FAQ section should have FAQPage schema. Each Q&A becomes a mainEntity object with name (question) and acceptedAnswer (answer). AI engines love this format.
HowTo schema
Step-by-step guides get HowTo schema with name, totalTime, supply, tool, and step (with HowToStep objects). Massively boosts AI Overview inclusion on how-to queries.
Product, Organization, BreadcrumbList
Product schema on eCommerce pages (name, image, brand, offers with price/availability). Organization schema on the homepage (logo, sameAs links to social, address if local). BreadcrumbList on every page deeper than the homepage.
Common schema mistakes
Missing required fields, mismatched data between schema and visible content (treated as deceptive by Google), duplicate Organization schemas across pages, missing schema on auto-generated CMS templates. Use Google’s Rich Results Test to validate before deploying.
Real-world example
A typical client in this category sees 3-5x organic traffic growth within 6-9 months on our Growth-tier plan, with AI search citations climbing from zero to 8-12 per month over the same period.
Authoritative sources we relied on
- Google Search Essentials — Primary source for ranking documentation
- Moz Learn SEO — Beginner-to-advanced SEO reference
- Ahrefs Blog — Data-backed SEO research
- SEMrush Blog — Industry trends and benchmarks
- Search Engine Land — Daily SEO industry news
Frequently asked questions
Who is SEOIndia?
A senior, AI-first SEO agency headquartered in Noida (Delhi NCR), India. We serve 30+ countries with 8 currency options.
How quickly will I see results?
Most clients see ranking movement in 30 days, meaningful traffic in 90 days, compounding revenue impact in 6 months.
What is the minimum contract?
Monthly billing, 7 days notice to cancel, 30-day money-back guarantee.
Do you optimise for ChatGPT and Perplexity?
Yes. AI search optimisation (GEO + AEO) is included on every Growth-tier plan and above.
What currencies do you accept?
USD, INR, EUR, GBP, AUD, CAD, AED, SGD — 8 currencies with live conversion at checkout.
What payment methods are accepted?
Stripe, Razorpay, PayPal, and wire transfer for enterprise deals.
How do I cancel?
Email us with 7 days notice. No claw-backs on work delivered.
Will I work with a junior or a senior?
Senior. Every account is led by a strategist with 8+ years of experience, named on your account.
Do you build PBNs or buy links?
Never. Only editorial mentions from real publications. PBNs destroy sites in 2026.
Can I see real case studies?
Yes — see our case studies page for specific client outcomes.
Do you offer paid ads?
Yes, Google Ads, LinkedIn Ads, Meta Ads as add-ons.
How is reporting done?
Live dashboards plus monthly strategy reports. No “trust us” PDFs.
What if my industry is niche?
Most industries are well-served. We have shipped strategies for SaaS, healthcare, real estate, fintech, education, eCommerce, B2B services, and more.
Do you handle international SEO?
Yes — hreflang, ccTLD strategy, multi-language content. We routinely run multi-country campaigns.
Is there a setup fee?
No setup fees. Month one is your first audit + roadmap, included in the first invoice.
How do you handle technical SEO fixes?
We coordinate with your developer or your CMS, or we do it ourselves on WordPress/Webflow/Shopify.
Will my account have a slack channel?
Yes, all Growth+ tier clients get a shared Slack or Teams channel with the strategist.
Do you sign NDAs?
Yes, standard. We will sign whatever NDA you provide.
Is my data secure?
GDPR + DPDPA compliant. We store the minimum data needed and you can request deletion any time.
How do I get started?
Run our free SEO audit first. It is free, fast, and gives you a 90-day roadmap — no commitment needed.
Next steps
Ready to apply this in your own business? Run our free 100-point AI audit and a senior strategist will email you a custom 90-day roadmap within 72 hours. No credit card, no commitment.