eCommerce SEO isn’t blog SEO. Category pages, product pages, and faceted navigation play by different rules. We’ve shipped eCommerce SEO for Shopify, WooCommerce, Magento, and BigCommerce stores from $200K/mo to $20M/mo in GMV.
The three things that move eCommerce traffic
1. Category page authority
Your category pages — not your homepage — should rank for your most valuable keywords. We rewrite category copy, optimise category schema, and build internal links into them from blog content and product pages.
2. Product schema + reviews
Real Product, Offer, AggregateRating, and Review schema across every product page. This unlocks rich snippets in Google and AI-engine citability.
3. Faceted nav discipline
Most stores have a crawl budget problem caused by infinite faceted nav (color × size × brand × price ranges = millions of URLs). We deploy canonical, noindex, and robots rules to fix this without losing traffic.
Common eCommerce SEO mistakes we fix
- Thin category pages with no real copy
- Missing or invalid Product schema
- Out-of-stock items returning 200 status (should be 404 or noindex)
- No internal linking strategy between blog content and product pages
- Slow LCP because of unoptimised product images
- No review schema on product pages