| Best for |
Core foundation — one site, one market |
Recommended — SEO + AI search, content, local & reviews |
Advanced — multi-location, ecommerce, larger sites |
Custom — multi-brand, international, compliance |
| Managed SEO strategy |
Foundation strategy, senior-led |
Full growth strategy + monthly review |
Multi-market strategy, proposal-defined |
Custom enterprise strategy |
| Initial SEO audit |
SEO health audit |
Full managed audit + opportunity map |
Advanced technical & opportunity audit |
Custom-scope audit |
| Technical SEO monitoring |
Included — crawl & indexability checks |
Expanded monitoring |
Larger-site crawl & index monitoring |
Enterprise-grade, custom |
| Keyword map |
Core set — up to 25 tracked terms |
By service, location & intent — up to 60 tracked |
Multi-market keyword architecture |
Proposal-defined |
| Competitor analysis |
Baseline snapshot |
Competitor + content-gap analysis |
Continuous, multi-market |
Proposal-defined |
| On-page SEO plan |
Priority title, meta & header recommendations |
Priority-page optimization plan |
Larger-site optimization programme |
Proposal-defined |
| Content briefs |
Recommendations only |
Content brief queue + topic planning |
Content roadmap + approval calendar |
Custom content operations |
| Content publishing |
Available as add-on |
Editorial allowance — up to 6 pieces/mo |
Proposal-defined |
Custom content operations |
| AI Search / AEO / GEO readiness |
Basic readiness checks |
Recommendations + structured-answer strategy |
Advanced entity & AI-search strategy |
Custom AEO/GEO strategy |
| FAQ / schema opportunities |
Opportunity flags |
Strategy + implementation plan |
Advanced schema & entity work |
Proposal-defined |
| Internal linking plan |
Not included |
Opportunity planning |
Larger-site linking architecture |
Proposal-defined |
| Local SEO / GBP |
Basic visibility review (where applicable) |
Managed workflow (where applicable) |
Multi-location tracking & workflows |
International & multi-location |
| Reviews tracker |
Status tracking |
Review tracking + workflows |
Cross-platform, multi-location |
Proposal-defined |
| AI review reply drafts |
Not included |
Included — approval-gated |
Included — across locations |
Proposal-defined |
| Listings tracker |
Not included |
Not included |
Local listings workflow |
Proposal-defined |
| Backlink / authority tracker |
Not included |
Prospect tracker + outreach planning — no guaranteed placements |
Tracker with risk scoring |
Proposal-defined |
| Social / GBP post drafts |
Not included |
Copy-ready suggestions (where channels are connected) |
Campaign planning, approval-gated |
Proposal-defined |
| Outreach planning |
Not included |
Approval-gated outreach planning |
Advanced campaigns + governance |
Proposal-defined |
| Client Workspace |
Included |
Included |
Expanded + task ownership |
Custom |
| Connection Hub |
Access checklist |
Included |
Included |
Custom integrations |
| Onboarding Wizard |
Guided checklist |
Included |
Included |
Custom onboarding |
| Approval workflows |
Included |
Included — content, reviews & social |
Governance workflows |
Multi-team governance |
| Monthly report |
Progress & evidence report |
Managed SEO report |
Advanced + stakeholder summary |
Custom reporting & dashboards |
| Print / PDF-ready reports |
Print-ready |
Print-ready |
Print-ready + stakeholder pack |
Custom |
| Strategy call |
Email support |
Monthly strategy review |
Monthly + stakeholder reviews |
Custom cadence |
| Support |
Standard |
Priority |
Priority + governance |
Custom SLA |
| Client involvement |
Approve what matters — we run the rest |
Approvals + monthly check-in |
Approvals + stakeholder reviews |
Custom governance |
| Website migration |
Add-on (from $499) |
Add-on (from $499) |
Migration support where scoped |
Complex migration programmes |
| Pricing (USD) |
$699/mo · setup $250 · standard rate $999/mo |
$1,499/mo · setup $750 · standard rate $2,490/mo |
From $2,499/mo · setup from $1,250 · standard from $4,900/mo |
Custom proposal |
| Annual option |
★ 20% off + setup fee waived |
★ 20% off + setup fee waived |
Annual terms proposal-defined |
Proposal-defined |