TL;DR. Crawl errors, indexation, render path, redirects, hreflang, schema, internal linking, mobile-first, CWV, security. Hit every category and your site will be technically excellent.
Most “technical SEO audits” sold by agencies are surface-level (200 broken links, slow pages, missing meta). Real technical audits go much deeper. This article shares the 100-point checklist our team uses on client work.
Key takeaways
- Crawl + indexation (20 points)
- Render path (15 points)
- Content + on-page (20 points)
- Schema + structured data (15 points)
- Mobile, CWV, security (15 points)
Crawl + indexation (20 points)
Robots.txt correctness, sitemap completeness, canonical correctness, noindex usage, duplicate URL parameters, crawl-budget waste, soft 404s, 5xx errors, indexed-but-blocked pages, indexed-but-low-quality pages. Tools: Screaming Frog, Google Search Console Coverage report, our free site audit.
Render path (15 points)
JavaScript rendering, lazy-loading correctness, render-blocking resources, font loading strategy, image lazy-loading, third-party script audit. Use the URL Inspection tool in GSC to compare crawled HTML vs rendered HTML.
Content + on-page (20 points)
Title tag quality, meta descriptions, heading hierarchy (H1-H6), keyword cannibalisation, thin content, duplicate content, alt text on images, internal linking depth, click-depth from homepage, orphaned pages.
Schema + structured data (15 points)
Article, FAQPage, HowTo, Product, Organization, BreadcrumbList completeness. Schema vs visible-content match. Rich Results Test pass rate.
Mobile, CWV, security (15 points)
Mobile-friendly test pass, mobile-specific UX issues, CWV pass rate across all templates, HTTPS coverage, mixed content warnings, HSTS, security headers.
International + multi-language (15 points)
Hreflang correctness, ccTLD vs subfolder strategy, language-specific content, country-targeting in GSC, currency display, locale-correct schema. Only applies if you serve multiple countries.
Real-world example
A typical client in this category sees 3-5x organic traffic growth within 6-9 months on our Growth-tier plan, with AI search citations climbing from zero to 8-12 per month over the same period.
Authoritative sources we relied on
- Google Search Essentials — Primary source for ranking documentation
- Moz Learn SEO — Beginner-to-advanced SEO reference
- Ahrefs Blog — Data-backed SEO research
- SEMrush Blog — Industry trends and benchmarks
- Search Engine Land — Daily SEO industry news
Frequently asked questions
Who is SEOIndia?
A senior, AI-first SEO agency headquartered in Noida (Delhi NCR), India. We serve 30+ countries with 8 currency options.
How quickly will I see results?
Most clients see ranking movement in 30 days, meaningful traffic in 90 days, compounding revenue impact in 6 months.
What is the minimum contract?
Monthly billing, 7 days notice to cancel, 30-day money-back guarantee.
Do you optimise for ChatGPT and Perplexity?
Yes. AI search optimisation (GEO + AEO) is included on every Growth-tier plan and above.
What currencies do you accept?
USD, INR, EUR, GBP, AUD, CAD, AED, SGD — 8 currencies with live conversion at checkout.
What payment methods are accepted?
Stripe, Razorpay, PayPal, and wire transfer for enterprise deals.
How do I cancel?
Email us with 7 days notice. No claw-backs on work delivered.
Will I work with a junior or a senior?
Senior. Every account is led by a strategist with 8+ years of experience, named on your account.
Do you build PBNs or buy links?
Never. Only editorial mentions from real publications. PBNs destroy sites in 2026.
Can I see real case studies?
Yes — see our case studies page for specific client outcomes.
Do you offer paid ads?
Yes, Google Ads, LinkedIn Ads, Meta Ads as add-ons.
How is reporting done?
Live dashboards plus monthly strategy reports. No “trust us” PDFs.
What if my industry is niche?
Most industries are well-served. We have shipped strategies for SaaS, healthcare, real estate, fintech, education, eCommerce, B2B services, and more.
Do you handle international SEO?
Yes — hreflang, ccTLD strategy, multi-language content. We routinely run multi-country campaigns.
Is there a setup fee?
No setup fees. Month one is your first audit + roadmap, included in the first invoice.
How do you handle technical SEO fixes?
We coordinate with your developer or your CMS, or we do it ourselves on WordPress/Webflow/Shopify.
Will my account have a slack channel?
Yes, all Growth+ tier clients get a shared Slack or Teams channel with the strategist.
Do you sign NDAs?
Yes, standard. We will sign whatever NDA you provide.
Is my data secure?
GDPR + DPDPA compliant. We store the minimum data needed and you can request deletion any time.
How do I get started?
Run our free SEO audit first. It is free, fast, and gives you a 90-day roadmap — no commitment needed.
Next steps
Ready to apply this in your own business? Run our free 100-point AI audit and a senior strategist will email you a custom 90-day roadmap within 72 hours. No credit card, no commitment.