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SEO Strategy

SEO Site Audit Checklist: The 50-Point Self-Audit in 30 Minutes

TL;DR. 5 minutes for crawl + index basics. 10 minutes for content audit. 5 minutes for schema. 5 minutes for CWV. 5 minutes for link audit. 30 minutes total. Top 5 issues every time.

You can do 80% of what an agency audit gives you in 30 minutes of focused work. This 50-point checklist shows exactly how — and which findings to act on first.

Key takeaways

  • Step 1: Crawl + indexation (5 min)
  • Step 2: Content audit (10 min)
  • Step 3: Schema audit (5 min)
  • Step 4: CWV (5 min)
  • Step 5: Link audit (5 min)

Step 1: Crawl + indexation (5 min)

Open Google Search Console. Check Coverage report — are there hundreds of “indexed, not submitted” or “submitted but not indexed” pages? Check robots.txt — does it block anything important? Check sitemap.xml — is it up to date?

Step 2: Content audit (10 min)

Look at your top 20 pages by impression in GSC. For each: title quality, meta description quality, heading hierarchy, content depth, internal links, schema. Fix anything broken first.

Step 3: Schema audit (5 min)

Run your homepage and top 3 pages through Google’s Rich Results Test. Note any missing schemas (Article, FAQPage, Organization, etc.). Use our free schema generator for any gaps.

Step 4: CWV (5 min)

Run PageSpeed Insights on your top 3 pages. Note LCP, INP, CLS for each. Anything above the green threshold needs fixing.

Step 5: Link audit (5 min)

Use Ahrefs Free Backlink Checker or our tool. Are your backlinks coming from real publications? Any toxic links? Any orphaned high-DR pages worth claiming?

Real-world example

A typical client in this category sees 3-5x organic traffic growth within 6-9 months on our Growth-tier plan, with AI search citations climbing from zero to 8-12 per month over the same period.

Authoritative sources we relied on

Frequently asked questions

Who is SEOIndia?

A senior, AI-first SEO agency headquartered in Noida (Delhi NCR), India. We serve 30+ countries with 8 currency options.

How quickly will I see results?

Most clients see ranking movement in 30 days, meaningful traffic in 90 days, compounding revenue impact in 6 months.

What is the minimum contract?

Monthly billing, 7 days notice to cancel, 30-day money-back guarantee.

Do you optimise for ChatGPT and Perplexity?

Yes. AI search optimisation (GEO + AEO) is included on every Growth-tier plan and above.

What currencies do you accept?

USD, INR, EUR, GBP, AUD, CAD, AED, SGD — 8 currencies with live conversion at checkout.

What payment methods are accepted?

Stripe, Razorpay, PayPal, and wire transfer for enterprise deals.

How do I cancel?

Email us with 7 days notice. No claw-backs on work delivered.

Will I work with a junior or a senior?

Senior. Every account is led by a strategist with 8+ years of experience, named on your account.

Do you build PBNs or buy links?

Never. Only editorial mentions from real publications. PBNs destroy sites in 2026.

Can I see real case studies?

Yes — see our case studies page for specific client outcomes.

Do you offer paid ads?

Yes, Google Ads, LinkedIn Ads, Meta Ads as add-ons.

How is reporting done?

Live dashboards plus monthly strategy reports. No “trust us” PDFs.

What if my industry is niche?

Most industries are well-served. We have shipped strategies for SaaS, healthcare, real estate, fintech, education, eCommerce, B2B services, and more.

Do you handle international SEO?

Yes — hreflang, ccTLD strategy, multi-language content. We routinely run multi-country campaigns.

Is there a setup fee?

No setup fees. Month one is your first audit + roadmap, included in the first invoice.

How do you handle technical SEO fixes?

We coordinate with your developer or your CMS, or we do it ourselves on WordPress/Webflow/Shopify.

Will my account have a slack channel?

Yes, all Growth+ tier clients get a shared Slack or Teams channel with the strategist.

Do you sign NDAs?

Yes, standard. We will sign whatever NDA you provide.

Is my data secure?

GDPR + DPDPA compliant. We store the minimum data needed and you can request deletion any time.

How do I get started?

Run our free SEO audit first. It is free, fast, and gives you a 90-day roadmap — no commitment needed.

Next steps

Ready to apply this in your own business? Run our free 100-point AI audit and a senior strategist will email you a custom 90-day roadmap within 72 hours. No credit card, no commitment.

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