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SEO Strategy

SEO Site Audit Checklist: The 50-Point Self-Audit in 30 Minutes

TL;DR. 5 minutes for crawl + index basics. 10 minutes for content audit. 5 minutes for schema. 5 minutes for CWV. 5 minutes for link audit. 30 minutes total. Top 5 issues every time.

You can do 80% of what an agency audit gives you in 30 minutes of focused work. This 50-point checklist shows exactly how — and which findings to act on first.

Key takeaways

  • Step 1: Crawl + indexation (5 min)
  • Step 2: Content audit (10 min)
  • Step 3: Schema audit (5 min)
  • Step 4: CWV (5 min)
  • Step 5: Link audit (5 min)

Step 1: Crawl + indexation (5 min)

Open Google Search Console. Check Coverage report — are there hundreds of “indexed, not submitted” or “submitted but not indexed” pages? Check robots.txt — does it block anything important? Check sitemap.xml — is it up to date?

Step 2: Content audit (10 min)

Look at your top 20 pages by impression in GSC. For each: title quality, meta description quality, heading hierarchy, content depth, internal links, schema. Fix anything broken first.

Step 3: Schema audit (5 min)

Run your homepage and top 3 pages through Google’s Rich Results Test. Note any missing schemas (Article, FAQPage, Organization, etc.). Use our free schema generator for any gaps.

Step 4: CWV (5 min)

Run PageSpeed Insights on your top 3 pages. Note LCP, INP, CLS for each. Anything above the green threshold needs fixing.

Use Ahrefs Free Backlink Checker or our tool. Are your backlinks coming from real publications? Any toxic links? Any orphaned high-DR pages worth claiming?

Real-world example

A typical client in this category sees 3-5x organic traffic growth within 6-9 months on our Growth-tier plan, with AI search citations climbing from zero to 8-12 per month over the same period.

Authoritative sources we relied on

Frequently asked questions

Who is SEOIndia?

A senior, AI-first SEO agency headquartered in Noida (Delhi NCR), India. We serve 30+ countries with 8 currency options.

How quickly will I see results?

Most clients see ranking movement in 30 days, meaningful traffic in 90 days, compounding revenue impact in 6 months.

What is the minimum contract?

Monthly billing, 7 days notice to cancel, 30-day money-back guarantee.

Do you optimise for ChatGPT and Perplexity?

Yes. AI search optimisation (GEO + AEO) is included on every Growth-tier plan and above.

What currencies do you accept?

USD, INR, EUR, GBP, AUD, CAD, AED, SGD — 8 currencies with live conversion at checkout.

What payment methods are accepted?

Stripe, Razorpay, PayPal, and wire transfer for enterprise deals.

How do I cancel?

Email us with 7 days notice. No claw-backs on work delivered.

Will I work with a junior or a senior?

Senior. Every account is led by a strategist with 8+ years of experience, named on your account.

Never. Only editorial mentions from real publications. PBNs destroy sites in 2026.

Can I see real case studies?

Yes — see our case studies page for specific client outcomes.

Do you offer paid ads?

Yes, Google Ads, LinkedIn Ads, Meta Ads as add-ons.

How is reporting done?

Live dashboards plus monthly strategy reports. No “trust us” PDFs.

What if my industry is niche?

Most industries are well-served. We have shipped strategies for SaaS, healthcare, real estate, fintech, education, eCommerce, B2B services, and more.

Do you handle international SEO?

Yes — hreflang, ccTLD strategy, multi-language content. We routinely run multi-country campaigns.

Is there a setup fee?

No setup fees. Month one is your first audit + roadmap, included in the first invoice.

How do you handle technical SEO fixes?

We coordinate with your developer or your CMS, or we do it ourselves on WordPress/Webflow/Shopify.

Will my account have a slack channel?

Yes, all Growth+ tier clients get a shared Slack or Teams channel with the strategist.

Do you sign NDAs?

Yes, standard. We will sign whatever NDA you provide.

Is my data secure?

GDPR + DPDPA compliant. We store the minimum data needed and you can request deletion any time.

How do I get started?

Run our free SEO audit first. It is free, fast, and gives you a 90-day roadmap — no commitment needed.

Next steps

Ready to apply this in your own business? Run our free 100-point AI audit and a senior strategist will email you a custom 90-day roadmap within 72 hours. No credit card, no commitment.

Get my free SEO audit →   See pricing →

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