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SEO Strategy

eCommerce SEO: why category pages matter more than your homepage

Most stores leave 80% of their organic potential on the table because they neglect category pages. Here’s how to fix that with templates, schema, and internal linking patterns.

Introduction

This article is part of our 2026 SEO knowledge base — practical guides written by senior strategists who run SEO for 50+ clients, not generic AI fluff.

Key takeaways

  • Strategic shift one
  • Strategic shift two
  • Strategic shift three

Why it matters

Detailed analysis with real-world examples and practical recommendations.

How to implement

Step-by-step framework you can follow this week.

Common mistakes

The top 5 mistakes we see teams make in this area, and how to avoid each.

Frequently asked questions

How long does this take?

Most teams can implement the core changes in 2-4 weeks.

Do I need a developer?

For most of this, yes — but the strategy and prioritisation can be owned by marketing.

Conclusion

Want help implementing this? Run a free SEO audit or talk to a strategist.

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