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Service

GEO — Generative Engine Optimization

Get included in AI Overviews + ChatGPT, Perplexity and Gemini answers.

Managed programmes — from $699/mo at the current Founding Pilot rate (standard $999/mo), by written proposal

What you'll get

  • Comprehensive technical & content audit
  • Custom 90-day roadmap with milestones
  • Senior strategist & dedicated PM
  • Monthly live reporting & strategy call
  • Done-for-you execution (no DIY)

Get included in AI Overviews + ChatGPT, Perplexity and Gemini answers.

Three-column comparison: classic SEO optimises for crawlability, relevance, links and page experience and is measured in positions and clicks; AEO optimises for featured snippets, People Also Ask, question-shaped answer-first headings, entity clarity and matching structured data, measured in answer placements; GEO optimises for retrievability by AI crawlers, corroborated sourced claims, author and date surfaces and original information, measured in citations in ChatGPT, Perplexity, Gemini and AI Overviews. A footer band states that AI SEO is the programme coordinating all three.
Where GEO sits: citations inside AI-written answers, alongside classic SEO and AEO. AI SEO is the programme that coordinates all three.

What our GEO — Generative Engine Optimization service includes

Every engagement starts with a senior strategist. They run a comprehensive audit, build a 90-day roadmap, and lead a kickoff call. From there, our writers, developers, and digital PR team execute — while you watch progress on a transparent dashboard.

Five-step diagram of how a generative engine decides who to cite: source, retrieval, corroboration, synthesis, citation; GEO work applies at the source and corroboration steps
How a generative engine decides who to cite. GEO work happens at steps 1 and 3: be fetchable and legible as an entity, and make claims other credible sources also make.

The methodology

1. Foundation

Technical baseline. CWV optimisation. Schema deployment. Internal linking. Crawl budget. All the unglamorous work that determines whether the rest matters.

2. Content engine

We don’t publish AI slop. Every piece is by a real expert author, fact-checked, with real citations from primary sources. Length and depth match search intent. EEAT signals are built in, not bolted on.

3. Authority

Real backlinks from real publications. No PBNs. No farms. We pitch original research, expert commentary, and data stories to journalists at trade publications.

4. AI search (GEO + AEO)

We track whether you’re cited by ChatGPT, Perplexity, Gemini, and Claude — and we work to get you cited more. Specific tactics: structured Q&A formatting, primary-source language, schema completeness, brand-mention seeding in authoritative places.

Who GEO — Generative Engine Optimization is for

  • B2B SaaS founders who need pipeline, not pageviews
  • eCommerce brands competing in saturated niches
  • Local service businesses that need to dominate their city
  • Enterprise sites with technical complexity

What you get

  • Comprehensive audit (100-point) within week 1
  • Custom 90-day roadmap with priorities + effort + impact ratings
  • Dedicated senior strategist
  • Done-for-you execution of all recommendations
  • Monthly live reporting + strategy call
  • Live ranking + traffic dashboard
  • No long contracts — cancel anytime

Frequently asked questions

How quickly will I see results?

How long this takes depends on how competitive your category is, the technical state of your site and how consistently content ships. We set expectations against your own baseline at kickoff and report progress monthly, rather than promising a date.

What does GEO — Generative Engine Optimization actually cost?

Managed programmes start at $699/mo (Managed Foundation) — a Founding Pilot Discount for approved businesses; the standard managed rate is $999/mo. Managed Growth is $1,499/mo (standard $2,490/mo) and Managed Scale is proposal-based from $2,499/mo (standard from $4,900/mo). A one-time setup fee applies (from $250; standard from $500) and is waived on annual billing. Every engagement is application-based, and scope and price are confirmed in a written proposal before anything is billed. See pricing →

Do you offer a guarantee?

No ranking guarantees — no honest agency can promise those. Duplicate or erroneous charges are refundable, and documented service failures are made right under our transparent refund policy.

Ready to start?

Run a free SEO audit →

What this means for your business

What makes our approach to GEO — Generative Engine Optimization different

Most agencies still sell 2018-era SEO. We don't. Our GEO — Generative Engine Optimization methodology blends technical SEO foundations, EEAT-rigorous content, real authority links, and AI-search optimisation (GEO + AEO). You get a senior strategist, live dashboards, monthly strategy calls, and transparent reporting. Engagements run a 90-day initial period, then month-to-month with 7 days' notice — no long lock-in.

Realistic 90-day outcomes

On a typical GEO — Generative Engine Optimization engagement, the first 30 days deliver a 100-point audit, a prioritised roadmap, and technical foundation fixes (CWV, schema, internal linking). Days 31-60 add a content production cadence, the first authority links from real publications, and AI-search optimisation passes. Days 61-90 aim for the first ranking movement and AI citations beginning to register, with a clear next-quarter strategy. Timelines vary by market and competition, and results are never guaranteed.

EEAT signals we build into every page

Every page we publish for GEO — Generative Engine Optimization campaigns aims for: clear authorship and human review, citations from primary sources (Google Search Central, Moz, Ahrefs, SEMrush, government publications), original research where applicable, structured Q&A formatting for AI-search citability, accurate schema markup (Article, FAQPage, Organization, BreadcrumbList), and transparent published + updated dates. This is the rigour Google's quality raters reward — and the rigour ChatGPT, Perplexity, Gemini and Claude reward with citations.

Why AI search optimisation matters now

AI search engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) are taking a growing share of search-driven discovery in most categories. Brands that start now build citation share their competitors will later have to claw back. Every GEO — Generative Engine Optimization engagement on our Growth tier and above includes GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) work — schema completeness, structured Q&A rewrites, primary-source citation language, and monthly probe tracking of the major AI engines.

How GEO — Generative Engine Optimization fits with our other services

Our work is most effective when GEO — Generative Engine Optimization is integrated with the rest of our service stack — technical SEO foundation, content marketing engine, authority link building, local SEO if relevant, and AI-search optimisation. GEO — Generative Engine Optimization is commonly the lead service, with one or two adjacent services added once the data shows where the next gain is. We never push add-ons — we recommend what your data shows will actually compound.

Next steps

Ready to move forward? Run our free 100-point AI audit on your domain. A senior strategist will email a custom 90-day roadmap within 72 hours — no credit card, no commitment. Or explore our transparent pricing — managed programmes from $699/mo (Managed Foundation), with scope and price confirmed in a written proposal before anything is billed.

Prefer to talk first? Book a 15-min strategy call — we keep it tight, no slides, just three specific moves for your next 90 days.

Built for growing businesses across industries · ✓ Transparent refund policy · ✓ Cancel anytime

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Free audit + custom 90-day roadmap in 72 hours — or talk to a strategist.

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