Expanding into new markets without an SEO strategy will lose you traffic. We’ve migrated and launched international properties in 20+ countries.
Common international SEO mistakes
- No hreflang (or invalid hreflang) — Google can’t tell which version to rank where
- Auto-translated content instead of localised content
- Missing trust signals (local phone, local payment options)
- Wrong domain strategy (using .com/au when ccTLD would be better, or vice versa)
- Single sitemap for all locales — should be one per locale
What we deliver
Strategy decision (ccTLD vs subdirectory vs subdomain), full hreflang implementation, localised keyword research per market, multi-language content production with native speakers, and trust signal localisation (payment, currency, phone, address).