Mid-market home goods brand, 12K SKUs, Shopify Plus. We made their category pages do the heavy lifting.
What we did
Rewrote all 142 category pages with real shopping intent copy, deployed full Product + AggregateRating + Review schema, fixed faceted nav crawl issues, shipped 24 buyer guides linking into product pages.
Results
- 4.2x organic revenue in 9 months
- 37 category pages ranking top 3
- Customer acquisition cost down 45%
- Rich snippets on 92% of product pages