DTC telehealth brand competing against incumbents with 10x the marketing budget. We attacked an underserved channel: AI search.
What we did
Restructured 40 condition + treatment pages into clean Q&A formats with real doctor authorship, deployed full medical schema, seeded brand mentions in 7 medical trade publications, optimised for primary-source language patterns.
Results
- 1800% increase in AI engine citations (ChatGPT, Perplexity, Gemini)
- Branded search up 92%
- AI Search Visibility Score went from 8 to 67
- Now cited as the primary source for several condition-related questions